Mike Cummings
Chairman of the Department of Cancer Prevention

What’s in Tobacco, New Products, and the Tobacco Industry
This presentation will provide a review of how cigarettes are designed and what consumers understand about cigarette design and how knowledge of cigarette design might influence smoking behavior. New novel tobacco product designs will also be discussed in the context of how these products might play a role in tobacco harm reduction. Data presented in this talk will come from a variety of sources including tobacco documents, tracking of new product introductions through industry trade publications and patents, and recently conducted surveys of smokers in the USA and Australia. An example of an effort to educate smokers about product design features will also be shared from an ongoing study of smokers calling the New York State Smokers’ Quit Line.

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