| Jonathan Liberman
Towards a comprehensive
regulatory framework for tobacco
While tobacco regulation has progressed significantly
over the last 20 years, tobacco, and the conduct
of the tobacco industry, remain substantially
under-regulated both in proportion to the degree
of harm they cause and with respect to the way
in which that harm is caused.
The ingredients of the product itself remain
unregulated, notwithstanding the product’s
toxicity and addictiveness and the use by tobacco
manufacturers of additives that affect both physiological
impact and palatability. Tobacco manufacturers
do not comprehensively inform consumers of the
full range and magnitude of health risks. Potentially
less harmful products are becoming available,
but face much more stringent regulation than do
the most harmful products. The tobacco industry
continues to seek new ways of communicating with
its market, in the face of efforts worldwide to
restrict tobacco advertising. And, despite regulatory
attempts to reduce tobacco-related harm, the industry
is left to operate with a profit incentive such
that the more products it sells, the more harm
it causes, the more money it makes.
This paper will explore future approaches to
regulation of the tobacco industry through both
public health and legal perspectives. It will
examine ways to meet the major current regulatory
challenges through a comprehensive regulatory
framework.
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